Rank 7 / rated 2026-09-04

DEPT

A large digital agency for international AI experiences that connect product, commerce, content, and marketing operations.

8.2

Fit for this rating

Best for: global brands introducing customer-facing AI across markets and digital channels

Not the right fit for: a focused product team seeking a small AI interaction specialist

DEPT combines product, engineering, marketing, and AI services. Its Kenna beauty-assistant case shows a customer-facing generative experience with a defined brand and shopping job rather than a general capability statement.

Five dimension scores

Shipped AI product evidence9.0The Kenna case provides named, public customer-facing AI evidence.
AI workflow and interaction depth8.0The experience connects recommendation and commerce, though operational workflow depth is narrower.
Trust, control, and evaluation7.5Public case material offers less detail on evaluation, uncertainty, and recovery.
Research and adoption8.0Customer experience and adoption are part of the wider agency model.
Technical credibility and source quality8.5A detailed primary case and established global practice support the entry.

Brand, product, and commerce together

Kenna is relevant because it gives AI a specific customer job inside a commercial journey. DEPT can also support the content, technology, and market rollout surrounding the interaction, which is useful for a global consumer brand.

The public case says less about uncertainty and evaluation. Buyers should ask how recommendation quality is measured, how unsuitable results are handled, and which information the user can verify or correct.

Rating history

Initial AI rating at 8.2. Shipped customer experience and global scale are clear; trust and evaluation evidence is lighter.